The Birth of A Project Chronicles of Creative Concept Development

A Cause That Matters Needs Creative Ideas

Designing an all-encompassing Solution

My solution was to put our community's sports history into spotlight by capitalizing on our present assets and restoring our glorious history in order to bring positivety and hope to our shrinking community.

To do this, I proposed to feature all Armenian athletes who were members of the national teams in their respective fields in our campaign. In addition we also began to restore and resurface historic content such as photos and videos, brought together a creative group of photographers to capture the entire tournoment and finally we invited musical talents to a song contest with a theme revolving around sportsmanship.

Meet Vcho

the crew

The project was an amazing collaboration between several talented creatives that I proud myself to call friends. Each and every one of these artists brought on the table a piece of their knowledge and skills, but more than everything I cherish their willingness to serve their community and the will to create something that has a positive impact. Something very rare to find, when the project is volunteer based.

And a video That says all about it!

Finally Some of what we created

Andranik Teymourian, The capital of Iran's national Football team poses with Vcho.
Armen Tahmasian, The young talent of Iran's national Football plays against Vcho.