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Armo Groom – Armen Sarvar

Armo Groom is a satirical webseries that fuses video-game reviews with traditional wedding videos to create a hyper-realistic world in which building a personal image is the primal key to establish love and happiness! (Wow too many big words!)

How am I involved?

Concept and Narration

CG Layout Design

Distribution

Highlight: Mashing up food for thought with ordinary themes

High Gadfly cordially invites you to view her masterpiece!

A guide to wedding venue and vendor services

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Are you into wedding video marketing and content? Well in that case we would recommend you to also watch this cool ad that we made a while back to promote the 3D wedding video services of Ani Studio. It's a fun little ad that we shot back in 2012 with help from our colleague buddies Jesse Oral, Ida Nowakowska and Maria Tuadi among many others.   

Project Outlines

Structure

A narrator walks the audience through several stages of wedding traditions. Each stage is packed with several cultural references.

First episodes display series of game menu layouts and then the screen turns into a first person shooter game.

Main Ideas

Social and cultural commentary of the Armenian lifestyle with focus on wedding traditions is the main subject, that is displayed through fusion of hyper reality across ordinary settings.

The dysfunctional structure of old traditions in modern worlds and the concept of pursuing happiness by overspending are also main themes.

Execution

Menu and game layout design were all made in house and are original concepts. To engage audience several cameos of famous figures has been made across the videos.

The live action footage is shot during an actual wedding and some footage are fused under creative common licensing.

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